2021 Fall Training Week Resources

Included below are the presentation recordings, handouts and contact information from each training session.

Digital Marketing for DMOs and Sector Organizations

With a focus on technology and trends Mike will review what it takes to make a difference as a Destination in 2021. This presentation is suitable for all destinations, cities, economic development offices and sector organizations with tourism marketing as a component of their business.

Presented by: Michael Jacobs, CEO, The New Business

Indigenous Tourism in Ontario

ITO (Indigenous Tourism Ontario) President & CEO Kevin Eshkawkogan will give an update about the state of the Indigenous tourism sector in the province, including the lasting impacts of the pandemic and ITO’s exciting plans for the future.

Presented by: Kevin Eshkawkogan, President and CEO, Indigenous Tourism Ontario

Becoming the World’s Best Snowmobile Destination – Snowmobile Friendliness Series

Do you speak snowmobile? Do you offer 2-stroke coffee for guests in the morning? Do you have lots of hooks in rooms to hang wet gear? Learn about these and other simple tips and tricks to become super snowmobile friendly this season. Brought to you by the World’s Best Snowmobile Destination project.

Presented by: Chris Hughes, Director and Master Experience Crafter, BC Hughes

Tourism Industry Update

Join DNO, TIAO and NOTO, Northern Ontario’s three leading tourism organizations for an Industry Update.

The discussion will include the sector’s top three challenges as they are now and what we could expect moving into 2022.

Presented by: David MacLachlan (Destination Northern Ontario) Chris Bloore (Tourism Industry Association of Ontario) Laurie Marcil (Nature and Outdoor Tourism Ontario)

The Road from Today to Tomorrow – Northern Operators Share Their Path

This panel discussion will continue our conversations around the COVID-19 crisis. Including how tourism businesses across the North are managing today, how they’re planning for the future, and how they have been dealing with workforce issues now that tourism is slowly opening up.

Join Mike Jacobs, CEO of The New Business as he has a conversation with our experienced panelists from a wide range of tourism business types and regions to hear how they are managing through this pandemic and draws from them insights that may help others. 

Panelists for this session include:

Lori Branch from Branch’s Seine River Lodge

Ryan Runge from Slate Falls Outposts

Corey Stacinski from Manitoulin Hotel & Conference Centre

Gwen Drenth from Leisure Island Houseboats

Experience Fishing

Experience Fishing has proven to be an exciting, safe, family inclusive and instructive way to introduce the fun of fishing to beginners. The program is an ideal way for lodges and resorts to reach domestic markets and encourage new anglers including women, families with children and new Canadians to book a package.

Take advantage of this free program complete with online training resources designed for your business. Allow Experience Fishing to help you access new markets.

Presented by: Emma Jones, Director of Special Events, Karen Jones Consulting

Tourism SkillsNet North Presentation

What is Tourism SkillsNET North?

Who are the partners in tourism Skillsnet North? Who is Eligible? Training Overview , Program Dates.

Presented by: Laurie Marcil, Executive Director, NOTO and Juan Pirela, Project Manager, OTEC

From visitor to employee: Inspiring new Francophone Canadians through innovative tourism experiences

As soon as they arrive in Ontario and start to settle, new francophone Canadians are eager to explore and discover their new country and meet with the various communities across Ontario.

From being a simple visitor to your region to becoming a resident and an employee, how do you get ready to attract and welcome these new Canadians to your Northern destination?

Presented by: Justin Lafontaine, Program Lead, Tourism Innovation Lab and Anne-Marie Forcier, Tourism Project Coordinator, Société Économique de l’Ontario -SÉO

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