International Travel Markets Self-Assessment

Self-Assessment completed by:*
Tourism business owners and managers are good choices to complete this self-assessment.
Title/Position:*
Business Name:*
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code
Date*
Phone*
Email*
A copy of your completed self-assessment will be emailed to the address you provide.
Please be advised that completed self-assessments are stored on Destination Northern Ontario’s database. Your business/personal information is protected under Personal Information Protection and Electronic Documents Act (PIPEDA) with results kept confidential and only shared within DNO for the purpose of providing insights into needs and trends in product, training and workforce development initiatives and will not be used for anything outside this purpose. For any questions, please contact Karen Peacock, Senior Coordinator, Industry Training at k.peacock@destinationnorthernontario.ca.
Key Requirements for Working with International Travel Trade
General Requirements
5 Questions
1. Supplier has completed the Tourism Excellence North’s Visitor Appeal Assessment Tool.*
The Visitor Appeal Assessment Tool is a standalone TEN self-assessment tool that evaluates the visitor experience of your tourism product.
2. Supplier has been in the market delivering a tourism experience for a minimum of two (2) years, with a proven track record for safe and professional operation.*
3. Supplier’s business and required operating licenses are current.*
4. Supplier is willing to participate in ongoing professional development related to international markets provided by Destination Northern Ontario and Tourism Excellence North (TEN). This may include educational workshops covering international markets, visitor profiles, product development, service delivery and the Destination Northern Ontario International Travel Trade Development Plan.*
5. Supplier is involved with their local or regional Destination Marketing Organization, Destination Northern Ontario and tourism partners within their cluster, on priority product development, marketing and/or training initiatives.*
Legal Requirements
5 Questions
1. Supplier has a minimum of $2 million liability insurance. A higher amount of liability insurance may be required depending on the event (i.e. level of risk, alcohol involved, etc.). Inquire with insurance provider to ensure correct coverage and amount.*
2. Where air travel is involved, the supplier adheres to provincial liability guidelines / policies.*
3. Supplier complies with all municipal, provincial and federal health and safety regulations for their business operation.*
4. Supplier has prepared and reviews a written occupational health and safety policy and has developed and maintained a program to implement that policy.*
5. Supplier meets the minimum requirements of the Accessibility for Ontarians with Disabilities Act (AODA) and the AODA’s Design for Public Spaces Standard*
Operations
3 Questions
1. Supplier is able to accept reservations and enquiries by email, internet or telephone / fax on a year-round basis, and respond within 24 hours (one business day).*
2. Supplier offers flexibility in booking guidelines, including length of stay, arrival / departure patterns for FIT (fully independent traveler) guests, or a minimum number of passengers / participants for attractions and activities.*
3. Supplier meets minimum quality and operating standards for accommodation and dining. *Standards to be established by DNO.*
Pricing, Contracting & Payments
4 Questions
1. Supplier is willing to work with Canadian-based Receptive or Inbound Tour Operators, International Tour Operators and/or Travel Agents, provide them with appropriate rates, and sign a contract confirming that the rates are valid for the period of the contract.*
2. Supplier can confirm detailed pricing and program information at least 12-18 months in advance of the selling season, i.e. March 2019 for the 2020 spring-fall travel season.*
3. Supplier agrees to accept client vouchers or an alternate form of identification as confirmation of payment for reservations made by Tour Operators.*
4. Supplier will establish purchase options and cancellation policies for their products and services, including any penalties that may apply, in accordance with industry standards.*
Marketing & Sales
6 Questions
1. Supplier can demonstrate an adequate knowledge and understanding of the roles played by Receptive or Inbound Tour Operators, Tour Operators, Travel Wholesalers (domestic and international), and retail Travel Agents.*
2. Supplier offers retail pricing, travel agent commissions (typically 10%), wholesale net rates, and maintains client relationships at each level of the travel trade supply channel.*
3. Supplier is able to provide local, regional, or provincial tourism marketing organizations and Destination Canada with up-to-date, rights-free images / video and written content for the designated experience, for use in print and online marketing and sales activities. *Destination Canada and Destination Ontario representatives work closely with international Tour Operators.*
4. Supplier has a tourism website and/or a PDF information sheet for all tour operators, including all pertinent information related to the experience or product that they offer.*
5. Supplier actively promotes operation on social media, websites are updated as needed, general enquiries are responded to and there is engagement with visitors.*
6. Supplier is prepared to commit to at least three (3) years of working with the travel trade, once they have chosen to promote the supplier’s product.*
Congratulations! You've come to the end of the self-assessment. Once you click 'Submit' your completed self-assessment will be emailed to the address that you provided at the start of this form.
You will also receive suggestions on how to use the data from your completed self-assessment AND a list of online resources for organizations and regulations that appeared in this self-assessment

International Travel Markets Self-Assessment

Key Requirements for Working with International Travel Trade

General Requirements

Legal Requirements

Operations

Pricing, Contracting & Payments

Marketing & Sales

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