International Market-Readiness Workshop: Participant Questionnaire

The information that you share here will give the workshop facilitators Ferrell+Partners an overview of your current situation with respect to international visitors, and how you market your product or experience. It will help inform product development priorities for Destination Northern Ontario and regional partners. Your information will not be shared beyond Ferrell+Partners and Destination Northern Ontario, and will remain confidential.

Please provide the name of your business.*

Is your business / organization currently pursuing international visitors?*

Yes
No

If 'yes' to the above, from which countries?

If 'no' to the above, are you interested in attracting international visitors to your business / organization?

Yes
No

If you are not interested, can you share any reason?

Are you currently hosting international visitors?*

Yes
No

If 'yes' to the above, where are the visitors from?

Has language been a challenge in your dealings with international guests?*

Yes
No

Where have your guests travelled from? (on their Ontario trip, or from other Canadian destinations)*

What is their next destination?*

How are they travelling?*

How long do they stay in your area?*

Are they aware of your local attractions?*

Yes
No

Were you able to share advice on local experiences and attractions?*

Yes
No

How do they make reservations with you?*

In addition to English, what languages do you and your staff speak?

Do you package any local attractions?

Are you involved with product development initiatives being led by DNO and your region or local DMO?*

Yes
No

Is your business / organization currently working with other tourism partners and your local destination marketing organization to develop and promote unique experiences and products?*

Yes
No

If 'yes' to the above, please share a few details / examples with us.

Your Approach to Pricing, Booking and Payment

How is the pricing for your business / organization structured?*

Seasonal rates
Inclusive package rates
Corporate rates - individual or group
Government rates
Other

What is your approach for managing customer demand and bookings?*

Do you assign space to specific clients or travel firms?*

Yes
No

What are your reservation and cancellation policies?

Are you policies published?*

Yes
No

Are you policies flexible?*

Yes
No

How do you handle or process customer payments?*

Do you accept online customer sales via the internet?*

Yes
No

Do you accept bookings and payment through discount online resellers (e.g. Expedia, Travelocity, Hotels.com)?*

Yes
No

Your Approach to the Travel Trade

Do you currently work with the Travel Trade (Tour Operators or Travel Agents) in Canada or overseas markets?*

Yes
No

If 'yes' to the above, in which markets?

Which Travel Trade operators are you working with?

Do you work with Canadian based Inbound or Receptive tour operators?*

Yes
No

If 'yes' to the above, which ones do you work with?

Have you been involved in hosting familiarization trips for international media or Travel Trade operators?*

Yes
No

What type of product or experience are you looking to sell to international customers?*

Are you a member of the Canadian Signature Experiences or Ontario Signature Experiences programs?*

Yes
No

International Market-Readiness Workshop: Participant Questionnaire

Your Approach to Pricing, Booking and Payment

Your Approach to the Travel Trade

Ready to start learning?