Building a Quality Tourism Destination – Auto & RV Touring Best Practices Mission

The Building a Quality Tourism Destination – Auto & RV Touring Best Practices Mission (BPM) will showcase the Cabot Trail on Cape Breton Island, Nova Scotia, a successful example of a fly/drive and independent touring route that attracts both long-haul group tours and individual travellers.

This BPM will provide you with the practical knowledge and inspiration you need to further develop your community’s touring route, partner with neighbouring communities and municipalities and grow your share of the touring route market.  BPMs are one of the best ways to be inspired and to learn.

Who Should Attend? The Auto & RV Touring BPM will appeal to decision makers and managers from tourism operations and communities across Northern Ontario who want to expand their appeal to touring route visitors, attract new and growth markets and further develop touring routes in their vicinity. 

Northern Ontario Touring Routes can include complete or sub-sets of:

  • Lake Superior Circle Tour
  • Northwest Tour Loop
  • Lake Temiskaming Tour

Don’t see your route on this list?  Contact TEN at to discuss your suitability for this BPM.

When: Monday, June 22 – Wednesday, June 24, 2020

Where? Cabot Trail, Cape Breton Island, Nova Scotia 

This 3-day trip will start and end in Halifax, Nova Scotia.

Why the Cabot Trail? The Cabot Trail is a world-class, well-established auto touring route.  The Cabot Trail touring route ranges from 3 – 5 days through rural landscapes – from mountain, to lake, to sea.  Meandering roads dotted with picturesque fishing villages filled with warm communities provide a wonderful auto touring experience. What’s more, tourists are eager to exit their autos to explore more of what the Island offers – be it the rich Celtic heritage, easily accessed hiking trails or affordable lodging and camping.

Specific Learning Themes Include:

  • Learn how communities and operators exemplify success in attracting and serving an auto/RV touring market
  • Learn about the different types of touring visitors and their decision-making process 
  • Gain insight into the realities of high season/low season
  • See what makes up a successful touring itinerary.  Learn what needs to be included in a roster, the lead times it takes to put a tour together, the optimum length of trips, and the marketing involved – specifically media relations, FAMs (Familiarization Tours) and trade partners
  • Learn how communities and operators lure visitors off the main roads
  • See how communities and operators have adapted to position themselves to touring visitors, including lessons learned, pros and cons
  • Learn about the role of community and municipal partners to support auto touring
  • Learn about how to build and manage partnerships across regional and municipal boundaries in support of touring routes
  • Stimulate new ideas and ways to collaborate and enhance the visitor touring experience in Northern Ontario
  • Learn how communities have partnered along a touring route

Who is Leading the Mission? Laurel Reid, Tourism Synergy

Laurel Reid has expertise in sustainable destination planning and development, community tourism development, tourism marketing strategy, capacity building, market research and strategic business planning.  Laurel brings her on-the-ground knowledge of the Cabot Trail to this Best Practices Mission from both her formal training, vast experience and time living on the East Coast.

Cost: Participant Trip cost is $500 / individual. Participants must apply and have their applications approved.

This cost will cover all on site travel, accommodation, set meals and activity fees during the three-day trip. Additional discretionary spending will be the responsibility of participants. You are responsible for travel arrangements and related costs to/from Halifax, Nova Scotia.

Space is limited so apply now!

Deadline for Application: June 5, 2020

Participant Trip fee payment of $500 due by: Payable upon registration

>>Click here to register.

Ready to start learning?

Enroll Now

Already have an account? Sign in here