Building a Quality Regional Touring Route

Best Practices Mission

The ‘Building a Quality Regional Touring Route’ Best Practices Mission (BPM) will showcase the Cabot Trail on Cape Breton Island, Nova Scotia, a successful example of a fly/drive and independent touring route that attracts both long-haul group tours and individual travellers.

This BPM will provide you with the practical knowledge and inspiration you need to further develop your community’s touring route, partner with neighboring communities and municipalities and grow your share of the touring route market.  BPMs are one of the best ways to be inspired and to learn.

Who Should Attend? The Auto & RV Touring BPM will appeal to decision makers and managers from tourism operations and communities across Northern Ontario who want to expand their appeal to touring route visitors, attract new and growth markets and further develop touring routes in their vicinity. 

Target participants include those whose communities or operations are on emerging or established Northern Ontario touring routes.

Northern Ontario Touring Routes can include complete or sub-sets of:

  • Northwest Tour Loop (Heart of Canada Touring Route)
  • Lake Superior Circle Tour
  • Lake Temiskaming Tour

Don’t see your route on this list?  Contact TEN at to discuss your suitability for this BPM.

When: Monday, June 6 – Wednesday, June 8, 2022 (starting in Halifax on June 6)

Where? Cabot Trail, Cape Breton Island, Nova Scotia 

This 3-day trip will start and end in Halifax, Nova Scotia.

Why the Cabot Trail? The Cabot Trail is a world-class, well-established auto touring route.  The Cabot Trail touring route ranges from 3 – 5 days through rural landscapes – from mountain, to lake, to sea.  Meandering roads dotted with picturesque fishing villages filled with warm communities provide a wonderful auto touring experience. What’s more, tourists are eager to exit their autos to explore more of what the Island offers – be it the rich Celtic heritage, easily accessed hiking trails or affordable lodging and camping.

Specific Learning Themes Include:

  • Learn how communities and operators exemplify success in attracting and serving an auto/RV touring market
  • Learn about the different types of touring visitors and their decision-making process 
  • Gain insight into the realities of high season/low season
  • See what makes up a successful touring itinerary.  Learn what needs to be included in a roster, the lead times it takes to put a tour together, the optimum length of trips, and the marketing involved – specifically media relations, FAMs (Familiarization Tours) and trade partners
  • Learn how communities and operators lure visitors off the main roads
  • See how communities and operators have adapted to position themselves to touring visitors, including lessons learned, pros and cons
  • Learn about the role of community and municipal partners to support auto touring
  • Learn about how to build and manage partnerships across regional and municipal boundaries in support of touring routes
  • Stimulate new ideas and ways to collaborate and enhance the visitor touring experience in Northern Ontario
  • Learn how communities have partnered along a touring route

Who is Leading the Mission? Laurel Reid, Tourism Synergy

Laurel Reid has expertise in sustainable destination planning and development, community tourism development, tourism marketing strategy, capacity building, market research and strategic business planning.  Laurel brings her on-the-ground knowledge of the Cabot Trail to this Best Practices Mission from both her formal training, vast experience and time living on the East Coast.

Cost: Participant trip cost is $500 / individual. Participants must apply and have their applications approved.  *Out of province (Ontario) applicants must contact TEN to determine pricing for this trip.

The $500 fee is payable upon registration.

This cost will cover all on site travel, accommodation, set meals and activity fees during the three-day trip. Additional discretionary spending will be the responsibility of participants. You are responsible for travel arrangements and related costs to/from Halifax, Nova Scotia.

COVID-19 Considerations:  As we navigate through our ‘new normal’, it must be understood that COVID-19 precautions and considerations will be a part of this trip.  At all times, applicable regional and establishment COVID-19 related rules will be followed.  Participants will be required to pre-screen themselves before and during the trip. 

Deadline for Application: March 4, 2022

Space is limited to 12 participants.

>>Click here to register!

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