Group of Seven Self-Assessment Tool

Self-Assessment completed by:*
Tourism business owners/managers and communities/destinations (i.e. city/municipal staff, community champions etc.) are good choices to complete this self-assessment. Tip: Staff members on the front line with visitors will have a particularly good perspective to bring to the discussion.
Title/Position:*
Business Name:*
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code
Date*
Phone*
Email*
A copy of your completed self-assessment will be emailed to the address you provide.
Name of Group of Seven tourism experience that you are assessing:
It is best to assess only one (1) tourism experience at a time. Consider assessing the experience during different seasons (e.g. Spring vs Fall).
Please be advised that completed self-assessments are stored on Destination Northern Ontario’s database. Your business/personal information is protected under Personal Information Protection and Electronic Documents Act (PIPEDA) with results kept confidential and only shared within DNO for the purpose of providing insights into needs and trends in product, training and workforce development initiatives and will not be used for anything outside this purpose. For any questions, please contact Karen Peacock, Senior Coordinator, Industry Training at k.peacock@destinationnorthernontario.ca.
A note on your responses: When you receive your completed self-assessment (emailed to you after you click the submit button), pay special attention to any 'Does Not Meet' selections. These are opportunities for improvement. Ideally, you want to see all 'Exceeds' or 'Meets' selections.
Key Practices for Working in Group of Seven Experiences
17 Questions
1. Operator has completed Tourism Excellence North's Visitor Appeal Assessment Tool.*
The Visitor Appeal Assessment Tool is a standalone TEN self-assessment tool that evaluates the visitor experience of your tourism product.
2. Operator's business and required operating licenses are current.*
3. Operator shall maintain a minimum of $2 million liability insurance. A higher amount of liability insurance may be required depending on the event (i.e. level of risk, alcohol involved, etc.). Inquire with insurance provider to ensure correct coverage and amount.*
4. Operator complies with all municipal, provincial and federal health and safety laws and regulations for their operation.*
5. Operator has prepared and reviewed a written occupational health and safety policy and has developed and maintained a program to implement that policy. All postings and training requirements have been met.*
6. Operation meets or exceeds the minimum standards of the Accessibility for Ontarians with Disabilities Act (AODA) and the AODA’s Design for Public Spaces Standard.*
7. A unique Group of Seven experience has been developed within operation that is authentic (e.g. experiences centred on the artists, the landscapes and their works specific to the region).
8. Experiences range from ‘inspired by’ to those ‘supported by’ site-specific and historically accurate details.*
9. A working relationship has been developed with regional Group of Seven initiatives and the applicable branding is incorporated (e.g. Moments of Algoma, Awakenings of La Cloche, Group of Seven Continues).*
10. Operator partners and offers packages with local partners (e.g. provincial and federal parks, cultural groups, art galleries/artists).*
11. Operator cross-promotes experience with other Group of Seven partners.*
12. Operator has developed and posted on their website, content specific to the Group of Seven experience and it includes a call to action (e.g. ‘Join our group hike to the La Cloche region. Bring your paints so you can experience a classic Group of Seven moment!')*
13. Operator ensures the content specific to the Group of Seven experience has been shared with and is maintained on Destination Ontario’s Group of Seven Discovery Routes.*
14. Operator offers Group of Seven experience marketing materials in both print and online.*
15. Operator responds to and/or provides relevant marketing lead requests for photographs, copy and other materials in a timely manner to Destination Northern Ontario, Destination Ontario and/or partnering Destination Marketing Organizations.*
16. Operator ensures for site-specific experiences that wayfinding/signage has interpretive content that is interesting and engaging.*
Congratulations! You've come to the end of the self-assessment. Once you click 'Submit' your completed self-assessment will be emailed to the address that you provided at the start of this form.
You will also receive suggestions on how to use the data from your completed self-assessment AND a list of online resources that for organizations and regulations that appeared in this self-assessment

Key Practices for Working in Group of Seven Experiences

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